Deciding on a great SEO agency for your marketing campaign can be a difficult task. You will find lots of agencies available who concentrate on Search Engine Optimization, but how can you trust that each will really push your Google rankings to the very best?
It always pays while searching for an SEO agency to not only look into their past and current clientele, but additionally to inquire about their achievements. What Google rankings have they attained for past clients? How long did it take? And just how much did the site traffic increase? Sometimes, it can take around 3 months or more for rankings to improve on Google and traffic should increase from about 50% upwards. At this stage, you might also want to inquire if the agency offers any subscriptions for post-optimization upkeep. A good company should, since maintaining high SEO rankings requires ongoing care.
Additionally, it helps to look for an SEO agency that offers a full array of services. 'On-page services' like website analysis, content optimization, page optimization, internal link building and ranking and traffic management should be offered. 'Off-site' SEO services should include keyword research, competitor analysis, external link building, and off-page promotion. It may also help to ask your prospective company for anyone who is required to approve anything before they go ahead with it. If they say 'yes', it's really a good sign they are honest and willing to work closely with you. To increase your rankings, an SEO agency needs to employ a variety of tasks, not only 1 or 2, so be wary of businesses that just offer limited or dodgy services.
The right SEO company is necessary to provide the proper SEO services and features to the business. Not every SEO can handle all the different kinds of businesses within the market. Hence, some SEO agencies have a tendency to concentrate on certain niche markets to hone their skills and creativity. There may be special requirements from certain niche markets which only skilled and creative SEO agencies can handle. These may cost a little more than the other general SEO company service providers. It is dependent upon the SEO industry vision and modus operandi.
Every SEO company will operate differently based on their modus operandi and business objectives. Although most have similar offerings and services, some may stand out more than others with regards to service standard and creativity.
Something else to check for is any agency that offers to increase your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. These are often generally known as "black hat SEO" and can get you banished from search engines, which may be hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to search engines. Automatic submissions are not considered best practice and it's must more good for you if a business conducts manual submissions. Always make certain that an SEO agency is open about their methodologies used - any secrecy could mean they're using "black hat" techniques.
It's important to take into account that high prices within an SEO agency do not necessarily mean the top quality SEO agency. Instead, choose a company according to their clientele, reputation and their own site optimization and Google rankings. Similarly, if a company is offering you "guaranteed" #1 rankings for a ridiculously low price, it is probably too good to be true. Collecting several quotes is a great way to start and always make sure quotes are backed by a contract, so you know precisely what you're getting for your hard earned money. It shall also help to ask what their payment terms are and if they possess any fees for early termination.
Inevitably, a trustworthy SEO agency should offer and conduct thorough and specific keyword research as a part of their SEO services. Many businesses shall include keyword research as a given, but be wary of the company that asks you to provide the keywords for their work. While they might ask for your opinion, the keywords used should be based upon their research, analytics and competitor scope, not about what you tell them. Bear in mind, they are meant to be the SEO experts - not you! "Guessing" your keywords isn't efficient and also a great SEO agency will research your keywords thoroughly before recommending them.
It always pays while searching for an SEO agency to not only look into their past and current clientele, but additionally to inquire about their achievements. What Google rankings have they attained for past clients? How long did it take? And just how much did the site traffic increase? Sometimes, it can take around 3 months or more for rankings to improve on Google and traffic should increase from about 50% upwards. At this stage, you might also want to inquire if the agency offers any subscriptions for post-optimization upkeep. A good company should, since maintaining high SEO rankings requires ongoing care.
Additionally, it helps to look for an SEO agency that offers a full array of services. 'On-page services' like website analysis, content optimization, page optimization, internal link building and ranking and traffic management should be offered. 'Off-site' SEO services should include keyword research, competitor analysis, external link building, and off-page promotion. It may also help to ask your prospective company for anyone who is required to approve anything before they go ahead with it. If they say 'yes', it's really a good sign they are honest and willing to work closely with you. To increase your rankings, an SEO agency needs to employ a variety of tasks, not only 1 or 2, so be wary of businesses that just offer limited or dodgy services.
The right SEO company is necessary to provide the proper SEO services and features to the business. Not every SEO can handle all the different kinds of businesses within the market. Hence, some SEO agencies have a tendency to concentrate on certain niche markets to hone their skills and creativity. There may be special requirements from certain niche markets which only skilled and creative SEO agencies can handle. These may cost a little more than the other general SEO company service providers. It is dependent upon the SEO industry vision and modus operandi.
Every SEO company will operate differently based on their modus operandi and business objectives. Although most have similar offerings and services, some may stand out more than others with regards to service standard and creativity.
Something else to check for is any agency that offers to increase your rankings through suspect methodologies like spamming, keyword stuffing, hidden text, high-ranking doorway pages and link-farming. These are often generally known as "black hat SEO" and can get you banished from search engines, which may be hugely detrimental to your business. Also keep an eye out for automatic, bulk submissions to search engines. Automatic submissions are not considered best practice and it's must more good for you if a business conducts manual submissions. Always make certain that an SEO agency is open about their methodologies used - any secrecy could mean they're using "black hat" techniques.
It's important to take into account that high prices within an SEO agency do not necessarily mean the top quality SEO agency. Instead, choose a company according to their clientele, reputation and their own site optimization and Google rankings. Similarly, if a company is offering you "guaranteed" #1 rankings for a ridiculously low price, it is probably too good to be true. Collecting several quotes is a great way to start and always make sure quotes are backed by a contract, so you know precisely what you're getting for your hard earned money. It shall also help to ask what their payment terms are and if they possess any fees for early termination.
Inevitably, a trustworthy SEO agency should offer and conduct thorough and specific keyword research as a part of their SEO services. Many businesses shall include keyword research as a given, but be wary of the company that asks you to provide the keywords for their work. While they might ask for your opinion, the keywords used should be based upon their research, analytics and competitor scope, not about what you tell them. Bear in mind, they are meant to be the SEO experts - not you! "Guessing" your keywords isn't efficient and also a great SEO agency will research your keywords thoroughly before recommending them.